About Joel

  When Joel Momberg wasn't  pounding out a mean New Orleans-flavored boogie-woogie on the nearest piano, he was setting the tone as Chief Executive Officer for the University of South Florida Foundation. But Momberg’s hands have done far more than shape the historic direction of the recently completed billion-dollar USF Unstoppable Campaign, or raising money and raising the profile of All Children’s Hospital into a community treasure during his 30 years in executive leadership positions – helping create iconic events such as the Children’s Miracle Network Telethon, the Taste of Pinellas and Regional Emmy-winning children’s music. They have been busy working the keyboard of his trusty laptop to produce his second novel, Sammy, a lively and unique mystery set in his native New Orleans. It follows his 2013 debut novel Home Movies, a whodunit that unfolds on the familiar territory of St. Pete Beach. Momberg resides in St. Petersburg with wife Debbie, and has three children – Nicole, Alissa, and Josh – and three  grandchildren (two more are on the way!). Both books draw from Momberg’s rich life experience with engaging plot lines and characters from his fertile imagination. 


About Sammy

Sammy Levine, 86-year-old resident of Star of David nursing home, was not happy with his daily existence and dreamed of taking one last trip with his wife Esther (who presently resided in an urn on the third shelf in his room). Sammy was careful about not exposing his plan to anyone, especially his son, Barry, who dutifully visited regularly and tried to make sure that he lived out his remaining days comfortably.

Through a carefully choreographed plan, Sammy managed to access personal information on three recently deceased residents from the nursing home’s computers. Then he applied for and obtained three new credit cards. Armed now with available cash and credit, he loaded up Esther, a knapsack and a walker and headed back to his hometown of New Orleans, where he would visit five the places and people he wanted to see before he died.  It was a bucket list of all bucket lists concocted to take care of unfinished business – and serves as the engaging foundation of Sammy: The Novel.

This is a unique, coming-of-age road trip featuring a feisty, often salty and insensitive senior citizen, who still has some coming of age to experience in his twilight years.

It is the final ride of a lifetime that involves a most unusual cast of characters – a smart, streetwise stripper named Destiny with a soft heart beneath her hardened demeanor; Sammy’s musician son Barry, who longs to rekindle the magic of his old recording and touring act, the Chosen, while keeping tabs on his wayward dad and helping his career-minded daughter, Wendy; an array of despicable street thugs; and one very special urn on which this book turns ... containing the ashes of Sammy's late-wife Esther, whose posthumous presence is central to the novel’s unfolding mystery.


"Sammy is a delight to read ... funny, mysterious and sad but in the end you  realize that Sammy was happy at last. Joel is a great story teller

and his characters come to life!" - Carol Morsani

"I absolutely loved Sammy!! I didn't want to  leave 'til I had finished the book and then I didn't want it to end. Thank you for this treasure! " - Debbie Sembler

"Loved Sammy so very much and all the cast and crew that were his family and friends. It was an ADVENTUROUS, tearful, joyful, heart wobbling BOOK." -Patricia Rossi

"This was a well written story about real life, pleasures, and regrets. It made me laugh as well as cry.I reccommend this book to everyone! "- Leslie Young-Friley 

HOME MOVIES is a fast-paced whodunit, featuring Buddy Rosen, a kindergarten teacher in his hometown


HOME MOVIES is a fast-paced whodunit, featuring Buddy Rosen, a kindergarten teacher in his hometown of St. Petersburg, Florida. Buddy’s world seems settled and predictable — until the moment that it’s turned upside-down by an unexpectedly familiar face that flickers across his home movie screen. 

Until now, Buddy’s hobby of collecting castoff amateur movies has been nothing but fun, fuel for his imagination, and an entertaining teaching tool for the kids in his classroom. The startling appearance of this figure on his screen changes all that in the blink of an eye, propelling Buddy into a frantic search for answers to questions he’s never realized he had. 

The cascade of events that follows challenge Buddy’s lifelong assumptions about his background and his future, place his family in jeopardy, and set in motion a terrifying fight for his own life. The twists and turns of Buddy’s  desperate struggle for understanding and resolution will keep readers guessing until the final page is turned.


Joel did an outstanding job with this exciting page turner. I highly recommend it, especially if you love murder mysteries. He develops a lot of interesting personalities, grabs your attention and does not let go until you finally reach the climatic and unexpected ending. I can't wait for the next book! - Eric

This book was a fast paced "Who Dun It." At some point you will not be able to put this book down and for me it was when a key character was shot. From then on it was a race to the finish to really find out the motives, the killer and what was at stake for numerous characters. There was so much action and suspense that I thoroughly enjoyed the journey, going about St.Pete, the flea markets,and the kids in school. I would highly recommend this book as a great read and hopefully this author continues to write more books. - Naszimento

Home Movies is a real page  turner!

Home Movies, the first novel by Joel Momberg, is a fast-paced mystery that I could not put down. With numerous references to places that will be familiar to those who live in or have visited Florida's beaches, this novel has a distinct local flavor that grounds it, yet the mystery of what happened to Buddy Rosen's parents will keep you guessing until the very end. No character is beyond suspicion as the story develops. At just 148 pages this is a great choice for a weekend reading escape.- Noreen 

This book is a well written mystery novel with a hint of a love story. It encompasses the main characters ups and downs, as the plot builds with suspense until the very end !....I read it from cover to cover in one sitting, - JPew

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